Content Marketing Strategy In 2017 That You Can’t Afford to Ignore

What is the best content marketing strategy that should be employed in 2017? Well, this is something that every Internet marketer should be aware of.

As you know, without proper content marketing strategy, you won’t be able to get the required success. That’s why we want you to grasp all the below given tactics to excel in your business online.

content marketing strategy
content marketing strategy | Image Credit: YouTube

What is Content Marketing?

 

Content marketing is a broad term which is not just about creating, sharing and distributing content to engage your audience, but also to enhance your branding and satisfying your customer’s needs. But it is not so easy as it pretends. Content marketing requires a unified and strategic approach in order to help your business grow many folds.

So, in order to accomplish your goal, you will require a strategic approach in the right direction; and that’s what a content marketing strategy is all about.

How to develop right content marketing strategy for a successful business?

 

You need to maintain an aggressive content marketing strategy in 2017 to help your business achieve great milestones.

But what can be the probable reasons to support what we asserted above? Well, as per an estimate derived from a marketing institute, close to 75% marketers who were surveyed disclosed that they will be creating more content in 2017 as compared to 2016.

The first step that makes you come closer towards success is to have a smart and solid content marketing strategy right in place. In this post, we are going to cover, and of course dive into why your online platform actually needs an exact plan to create a proper strategy.

Why you need content marketing for your business?

 

One of the foremost reasons is that it helps your business plan and prepare cost-effective and most reliable sources of traffic back to your website. Well, you just need to be more proactive in your approach while creating content or to ask someone to help you with the same.

For example, if you’re able to create just one blog post that lets you a good amount of organic traffic, it will surely help generate as many numbers of viable leads for your online business.

The high quality content on your website generously becomes the source of most of the leads that you are looking for. If you are able to achieve the initial hits, it will also give you a reason to look for some other marketing techniques to generate more revenue with the help of social media advertising, sponsored and distributed content.

The content on your website also helps users to educate them and eventually generate a boost for your brand. It’s time now to take a look at how to create an effective content marketing strategy

7 Step Guide to Create a Better Content Marketing Strategy

  • Set your goals clear and precise

 

This is the time to think about a few questions before setting content marketing strategy for your business. Just think about your aim to develop such a strategy in meeting your goals. Why do you wish to produce high quality content and also need a clear and precise content marketing plan?

Well, if you know your goals in advance before doing any sort of planning, it will be easier for you to determine the best strategy working for you.

content marketing strategy
content marketing strategy | Image Credit: Marketing Blog

 

  • Conduct your own research to establish your target audience

 

In order to develop a future plan for your content marketing strategy, you must define your target audience, also termed as ‘buyer persona’.

The above tactic is recommended for those who are about to start their new venture into online business. If you know the ways to serve your audience better, you may easily produce more valuable and relevant content. This will eventually help you to get an easy conversion rate as well.

content marketing strategy
content marketing strategy | establishing target audience | Image Credit: hootsuit.com

 

In case, you’re an experienced marketer, your target audience is most likely to get changed. In that case, you should consider answering the following questions. Do you want to expand your target audience or want to keep the same audience?

In order to accomplish your goals, you are required to revisit your audience parameters simply by conducting a market research or hire an external agency to do it for you. It will prove crucial both for your business and to expand your audience.

 

  • Learn how to conduct a complete content audit for your business

 

This is all about experimenting different things at the same time. Here you need to see what is working for you.

Like, you can altogether change the format or style of your content being published every week. Instead, you can publish all the weekly blog post content in the form of an ebook. This way, users will get an access of all your content at the same place. It will also be in a different format. The Audience loves to see the change.

 

  • What Content Marketing System is all about

 

Precisely, you need to develop the right content marketing strategy in order to manage your content effectively. Take a look at some of the integral facets of content management that includes content creation, publication and analytics. A few other CMS (Content Management System) includes WordPress and CoSchedule.

 

  • Get content ideas by doing brainstorming

 

Brainstorming is one such tactic that has been proved quite useful. You can refer to some of the great tools to get your wheels moving-

What to write- Well, this is probably the first thing all marketers want to implement. It’s nothing but a method of brainstorming your mind by asking questions to yourself about what can be the best content for your target audience.

In order to generate the right content marketing strategy, you can get several unmatched ideas with the help of this technique.

Just ask questions from yourself and try to give answers. The next step is to implement these answers to plan a complete marketing strategy for your business.

Feedly-

It’s a popular RSS feed that helps you to select most trending and commanding topics in your niche. This way, you can get more precise content ideas to implement into your business.

Buzzsumo

Buzzsumo is another place where you can get a plethora of awesome content ideas for your business needs.

It uses social media shares to ascertain about the quality of content. More social shares with useful links means your content strategy is well in place and the content can be used for your business needs.

Content Forest

The tool offers free softwares that include ContentIdeator and KeywordKiwi. They help you check popular content ideas from your viable competitors. These tools also help you to effectively use keyword ideas.

Blog Post Headline Analyzer

This tool (CoSchedule) quickly analyses titles and headlines. At the same time, it also provides feedback on word choice, grammar, length and keyword research volume. Like if you seem to have an idea in mind to analyze headlines and titles, you have the option to run through Headline Analyzer to make the best use of it.

  • Determine the type of content you wish to create

The most popular content formats to produce relevant content for your audience can be-

Blog posts-

Blog posts happen to be the most popular mode of two-way communication with your audience. They are an integral part of any website and therefore need to be published on a regular basis to drive traffic. For best results, you should create blog posts between 1000-2000 words. But you should always experiment to gauge what suits best to your audience.

Summary
July 10, 2017
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Content Marketing Strategy In 2017
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Post Author: admin

Vipul Mathur is an expert copywriter and marketer, with 15 years in the field, especially as a technical marketer. He's presently associated with KMS, a digital marketing agency that helps clients across the globe with copywriting, marketing strategy and social media marketing.

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